GoPro’s “Be a Hero” campaign was a successful marketing initiative that aimed to showcase the capabilities of GoPro’s cameras and inspire people to capture their own adventures. The campaign utilized user-generated content, social media, and influencer marketing to demonstrate the camera’s capabilities and inspire others to create their own content.
One of the key elements of the campaign was the use of user-generated content. GoPro users were encouraged to submit their own videos and photos taken with the camera. These submissions were then featured on GoPro’s social media channels, allowing the company to showcase the diverse range of experiences and adventures that can be captured with a GoPro camera. This helped to demonstrate the camera’s versatility and inspire others to capture their own adventures.
Another important aspect of the campaign was the use of influencer marketing. GoPro partnered with a number of popular social media influencers to promote the campaign. These influencers were given GoPro cameras to use and were asked to share their experiences and adventures on their own social media channels. This helped to reach a wider audience and increase the visibility of the campaign.
The “Be a Hero” campaign also had a strong social media presence, where GoPro shared user-generated content and influencer posts, as well as its own content, such as behind the scenes of the campaign and tips on how to get the most out of a GoPro camera.
Overall, the “Be a Hero” campaign was a success for GoPro. It helped to showcase the capabilities of the camera and inspire others to capture their own adventures. The use of user-generated content and influencer marketing helped to increase the visibility of the campaign and reach a wider audience. The message of the campaign was well received, and it resonated with GoPro’s target market, adventure-seekers and outdoor enthusiasts.