What means retargeting?
Retargeting is a digital marketing strategy that involves tracking the online behavior of users who have visited a website, and then showing them targeted ads as they browse other websites. This is typically done through the use of cookies, which are small pieces of data that are stored in a user’s web browser and used to track their online activity.
Retargeting is often used to target users who have shown interest in a particular product or service, but have not yet made a purchase. By showing them ads for the product or service as they browse other websites, the hope is that they will be more likely to return to the original website and make a purchase.
Retargeting can be an effective way to increase conversions and improve the return on investment (ROI) of a digital marketing campaign. However, it’s important to use retargeting in a way that is transparent and respectful of users’ privacy.
What platforms to use to retarget my users?
There are several platforms that you can use to retarget your users:
- Facebook: You can use the Facebook Ads platform to retarget users who have visited your website or engaged with your business on Facebook.
- Google Ads: You can use the Google Ads platform to retarget users who have visited your website or searched for keywords related to your business on Google.
- AdRoll: AdRoll is a retargeting platform that allows you to retarget users on multiple channels, including social media, web, and mobile.
- Retargeting.com: Retargeting.com is a platform that offers a range of features, including personalized ads, real-time analytics, and integration with popular CRM tools.
- Perfect Audience: Perfect Audience is a platform that allows you to retarget users on social media and the web. It also offers tools for segmentation, A/B testing, and real-time analytics.
- Retargeter: Retargeter is a platform that offers a range of features, including personalized ads, real-time analytics, and integration with popular CRM tools.
- Chango: Chango is a retargeting platform that allows you to retarget users on social media, the web, and mobile. It also offers tools for audience segmentation and real-time analytics.
Best practices
Here are some best practices for retargeting:
- Segment your audience: Instead of showing the same retargeting ads to all of your website visitors, segment your audience based on their behavior and interests, and show them ads that are relevant to their needs.
- Use dynamic ads: Dynamic ads are ads that are customized for each individual user based on their browsing history or purchase history. They can be more effective at converting users because they are personalized and relevant.
- Test different ad creatives: It’s important to test different ad creatives to see which ones are most effective at converting users. Use A/B testing to compare the performance of different ad creatives and select the ones that perform the best.
- Don’t overdo it: While retargeting can be effective, it’s important not to overdo it. If users see the same retargeting ads too many times, they may become annoyed and less likely to convert.
- Use it in combination with other marketing channels: Retargeting works best when used in combination with other marketing channels. For example, you can use retargeting to remind users of a product they viewed on your website, and then use email marketing to send them a discount code to encourage them to make a purchase.
- Use retargeting to nurture leads: it can be used to nurture leads by showing them ads that are relevant to their interests and needs. This can help to build trust and keep your business top of mind with potential customers.
Reference links
What Is Retargeting? How To Set Up an Ad Retargeting Campaign
10 Remarketing Tools For Reengaging & Winning The Conversion
