Tracking and analyzing your search engine rankings is an important part of any […]
Category: Ranking
Search engine optimization (SEO) is the process of improving the ranking of a website or a web page in search engines like Google, Bing, and Yahoo. SEO aims to increase the quantity and quality of traffic to a website from search engines. It is a way to improve the visibility and discoverability of a website or a web page in a search engine’s unpaid results. SEO can be divided into two main categories: on-page SEO and off-page SEO. On-page SEO refers to the optimization of the elements on a website that affect search engine ranking, such as the content, HTML structure, and meta tags. Off-page SEO refers to activities that take place outside of the website, such as link building, social media marketing, and online reputation management.
SEM stands for “search engine marketing.” It is a digital marketing strategy that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through the use of paid advertising. SEM typically involves the use of pay-per-click (PPC) advertising, in which businesses bid on the keywords they want their websites to rank for. When a user searches for one of these keywords, the business’s website may appear in the search results, and the business will pay a fee each time the user clicks on their ad. SEM can be an effective way for businesses to reach potential customers who are actively searching for their products or services online. It can be used in conjunction with search engine optimization (SEO), which involves the optimization of a website to rank organically in search results, or as a standalone strategy.
The Impact of Social Media on Search Engine Rankings
Social media has become an integral part of many people’s daily lives, and […]
The Benefits of Local SEO for Small Businesses
Local SEO is a digital marketing strategy that helps small businesses increase their […]
10 Tips for Improving Your Website’s Search Engine Rankings
More info on improving your ranking 10 SEO Tips to Boost Your Website […]
Ultimate guide to go viral
How to guarantee my post goes viral? I’m sorry, but it is not […]
Ranking better on social media
How to improve ranking on social media? Here are some strategies you can […]
Page Titles that will boost your SEO
What is page title? A page title, also known as a “title tag,” […]
Meta descriptions for better CTR
How to write a perfect meta description? A great meta description is a […]
Measuring SEM campaign performance
Important KPI’s in SEM campaign There are many interesting statistics in search engine […]
Become great at SEM
What is SEM? SEM stands for search engine marketing. It is a digital […]