Category: Conversion

In digital marketing, a conversion is when a website visitor takes a desired action, such as making a purchase or filling out a form. It is a way to measure the effectiveness of a digital marketing campaign and to determine whether the campaign is generating leads or sales. Some common types of conversions include:

1. Sales conversions: These are conversions that result in a sale, such as a customer purchasing a product or service from a website.
2. Lead generation conversions: These are conversions that result in a lead, such as a visitor filling out a form to request more information about a product or service.
3. Engagement conversions: These are conversions that involve a visitor engaging with a website, such as signing up for a newsletter or downloading an app.

The goal of a digital marketing campaign is often to increase the number of conversions that a website receives. This can be achieved through various tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.