Category: Branding

Get to know the practice of creating a unique name, design, and image for a product or service in the consumer’s mind. It involves the use of various marketing techniques to create an emotional and psychological connection with the consumer and differentiate the brand from its competitors. Some elements of branding include the brand name, logo, slogan, and brand identity (the visual elements that represent the brand). The goal of branding is to create a strong, positive association with the brand in the minds of consumers, which can drive customer loyalty and increase the value of the brand.