Category: Analytics

Web analytics is the collection, analysis, and reporting of data about website traffic and user behavior. Web analytics tools are used to measure the performance of a website and understand how visitors interact with it. Some common metrics that web analytics tools track include the number of visitors to a website, the pages they visit, the length of their visit, and the sources of their traffic. Web analytics can help businesses to understand the effectiveness of their marketing campaigns, identify areas of their website that are performing well or poorly, and optimize their website to improve its performance. Web analytics can be performed using a variety of tools, such as Google Analytics, Adobe Analytics, and Webtrends.