Best analytics for customer 360

Integrating data into one analytics dashboard

How to integrate all web data into one place for customer 360 data view?

There are many ways to integrate data from different web sources into a single location. Here are a few options:

  1. Use a web scraping tool to extract data from multiple websites and store it in a central database or spreadsheet.
  2. Use an API (Application Programming Interface) to access data from a website or service. Many websites and online services provide APIs that allow developers to access data programmatically.
  3. Use a service like IFTTT (If This Then That) to create “recipes” that automatically move data between different web sources.
  4. Use a third-party integration platform like Zapier or Workato to connect different web sources and automate data transfer between them.
  5. Write custom code to access data from different web sources and integrate it into a single location. This option will likely require a high level of technical expertise and is more suitable for advanced users.

CDP vs. DMP: what’s the difference between?

A Customer Data Platform (CDP) and a Data Management Platform (DMP) are both technologies that help businesses manage and use data to improve their marketing efforts. However, they have some key differences:

  1. Scope: A CDP is focused on collecting and integrating customer data from a variety of sources, including websites, apps, email, CRM systems, and more. A DMP, on the other hand, is focused on collecting and organizing data from digital advertising and marketing channels, such as websites, mobile apps, and ad exchanges.
  2. Ownership: A CDP is typically owned and controlled by a business, and is used to manage data about the business’s own customers. A DMP is often owned by a third party and is used by businesses to manage data about potential customers and target their marketing efforts.
  3. Use cases: CDPs are often used for personalized marketing and customer experience management, while DMPs are more commonly used for targeted advertising and audience segmentation.
  4. Data integration: CDPs are typically more focused on integrating data from a wide variety of sources, while DMPs are more focused on organizing and activating large volumes of data from digital advertising channels.

In summary, a CDP is a tool for managing and using data about a business’s own customers, while a DMP is a tool for managing and using data about potential customers for targeted advertising.

What analytics tools to start with to have customer 360 behaviour data?

There are many analytics tools available that can help you get a 360-degree view of your customers’ behavior. Here are a few options to consider:

  1. Google Analytics: This is a free, comprehensive web analytics platform that provides a wealth of data about website traffic, user behavior, and conversions.
  2. Mixpanel: This is a paid analytics platform that offers real-time tracking and visualization of user behavior, as well as advanced features like A/B testing and cohort analysis.
  3. Amplitude: This is another paid analytics platform that offers in-depth analysis of user behavior, including user flows, retention analysis, and event tracking.
  4. Heap: This is a paid analytics platform that automatically tracks and stores data on every user interaction with your website or app, making it easy to analyze and segment user behavior.
  5. Tableau: This is a powerful data visualization tool that can help you visualize and analyze data from a variety of sources, including web analytics platforms, databases, and spreadsheets.

In addition to these tools, you may also want to consider integrating your customer data with a Customer Relationship Management (CRM) system, which can help you manage and analyze customer interactions and data across multiple channels.


More tips and tricks on analytics

A Beginner’s Guide to Customer Behavior Analysis

Integrating with Google Analytics