All you need to know about digital marketing funnel

What is Digital Marketing funnel?

The Digital Marketing Funnel is a customer journey model that outlines the stages a customer goes through when making a purchase online. The stages are Awareness, Interest, Desire, Action and Loyalty. The goal is to move a customer from the top of the funnel (Awareness) to the bottom (Loyalty).

What are the stages of the digital marketing funnel?

The stages of the Digital Marketing Funnel are:

  1. Awareness: attracting the customer’s attention to the product/brand.
  2. Interest: sparking the customer’s interest in the product/brand.
  3. Desire: creating a desire for the product/brand.
  4. Action: converting the desire into action by making a purchase.
  5. Loyalty: turning the customer into a repeat customer and promoting brand loyalty.