What is Digital Marketing funnel?
The Digital Marketing Funnel is a customer journey model that outlines the stages a customer goes through when making a purchase online. The stages are Awareness, Interest, Desire, Action and Loyalty. The goal is to move a customer from the top of the funnel (Awareness) to the bottom (Loyalty).
What are the stages of the digital marketing funnel?
The stages of the Digital Marketing Funnel are:
- Awareness: attracting the customer’s attention to the product/brand.
- Interest: sparking the customer’s interest in the product/brand.
- Desire: creating a desire for the product/brand.
- Action: converting the desire into action by making a purchase.
- Loyalty: turning the customer into a repeat customer and promoting brand loyalty.